Everything that I do is about educating, whether it’s teaching or consulting. We look at the entire world of wine – the business end, the viniculture; viticulture and how everything works – not only how it tastes or smells. 

Restaurant & Retail Consulting Services

Thru The Vines provides consulting for either opening or restructuring of retail shops, curating a wine selection according to demographics from distributors and and staff education on sales and wine. For restaurants  we offer professionally designed wine lists, hand picked from distribution companies, based on your specific area demographics. Enhance “by the glass” selections and boost your food menu pairings. We offer two-hour seminars covering an introduction to wine, proper wine service and up-selling techniques, including a Wine & Food Component class to help staff make better recommendations.

Staff Education & Training

Customer-Oriented Approach

Organizational Consulting

Wine Consulting

We offer professionally designed wine lists based specifically on your geo-demographics and food menu pairings.

Tasting Blind Course

Dive into contemporary scientific evidence on taste, our brain, and how it applies to drinking wine to discover wine without any preconceptions or bias.

Sales & Training

We hand select wines from distribution companies, and train on proper wine service and up-selling techniques.

Wine 101

Wine 101 Series is a six-class course designed to provide an invaluable foundation for understanding the wonderful world of wine.

WSET Certified

Billie Joyce is a Level 4 Certified WSET Diploma graduate, with more than 13 years experience in the wine industry.

Setting Up Shop

Need help starting or reorganizing a retail store? Get help with everything from distribution and procurement to layout and hiring.

Great Possibilities

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WINE TASTING

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WINE & DINNER

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BED & BREAKFAST

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We’ll come to you.

Need help setting up shop or revamping your wine menu? Let’s sit down and discuss your goals and learn how Thru The Vines can help achieve them.