Everything that I do is about educating, whether it’s teaching or consulting. We look at the entire world of wine – the business end, the viniculture; viticulture and how everything works – not only how it tastes or smells. 

‘I am passionate about wine, and this business, and am most interested in educating consumers about what it is they are drinking. I believe wine professionals should help and educate, rather than snob or intimidate our customers. We need  to create retail and restaurant environments where consumers can find knowledgeable, engaged, (well paid!), and un-intimidating wine people to help them navigate the often confusing world of wine…’

…Billie Joyce

About Billie Joyce

An avid student of oenology, wine educator Billie Joyce has passion for the grape.  She has a certificate in viticulture, holds the Level IV Wine & Spirits Education Trust (WSET) Diploma , spent two years as a student of the prestigious Institute of  Masters of Wine program, and is currently enrolled in the IWSG’s Master of Bourgogne program.

With extensive experience in the food and wine industry as well as retail and distribution portfolio procurement, she uses her career’s experience and knowledge to focus on what she cares most for in wine world: the consumer.

Her objectives are not only to educate the wine consumer, but also to bring people together. She recognizes that the enjoyment of wine and food helps people slow down from the hectic pace that their lives often demand, making it easier to relax, connect, and share their lives.

Billie’s passion for wine is contagious and she hopes her clientele will benefit from that passion as she introduces them to new and intriguing wines from around the world.


 Billie’s wine background…

After an extensive background in the food and wine industry, which included both front and back-of-the-house experience in Fine Dining and Catering, Billie moved into retail 16 years ago, and quickly found herself enjoying two years as Assistant Manager and Buyer at Mallory Lane Wine and Spirits in Franklin, TN followed by two years as General Manager and Buyer at J. Barleycorn Wine and Spirits in Nashville, TN.

In 2011,she was invited to move to Vancouver Island, British Columbia to be the Director of Wine, Spirits and Special Events at two of Vancouver Island’s top private stores. Billie implemented wine education and cooking classes, taking both stores to new levels. But in 2012, opportunities in Nashville and its burgeoning food and wine community brought her back. After another year as a wine consultant at the newly opened Iroquois Wine and Spirits, she was offered the opportunity to help start a small  family owned distribution company.  In 2013 she started with BonusBev Wine and Spirits,  and stayed for 7 years; the last two of which she spent running the  entire company, as Director of Operations and Portfolio manager. During this time, she resurrected her own company previously called ‘The 2nd Glass’ and renamed it ‘Thru the Vines’. With her eyes always on the prize of autonomy in 2020.Of course Covid 19 had other plans for 2020, however, she spent that time working in a small vineyard here in Nashville, while obtaining a certificate from Australia in Viticulture.

Billie is also a proud founding member of the Nashville Chapter of Les Dames d’Escoffier.

Very knowledgeable and easy to work with, always exceeding my expectations.

I hired Billie Joyce to curate the wines for my wine bar. We have over 76 different wines on the menu and15 different wine flights. All are accessible and delicious. She also created wine education modules for the staff, which included videos and quizzes. Billie is very knowledgeable and easy to work with, always exceeding my expectations. I truly cannot sing this wine consultant and educator praises loud enough!

Darlene Bailey Thompson

Owner of Vintage Vine 100 Wine Bar, Franklin TN

Passionate and Knowledgeable

Billie's passion and depth of knowledge on wines around the world is amazing! Every tasting I attend is fun and educational. When working at a wine store, she remembers her clients tastes and consistently recommends other new wines that are equally enjoyable.

Rita Jorgensen

Tennessee Board of Parole

Highly Educated Professional

Billie Joyce is a highly educated wine professional with a passion for teaching and making the joys of wine approachable for anyone. I recommend her wine classes and private training sessions!

Thomas Haehn

Managing Partner @ Gr8 Properties Real Estate Investment Group

A little bit of friendly competition!

Billie’s Team Building Wine Blending Course met all my criteria for being both innovative and creative in one package!

Deborah Roberts

Executive Director Quality, Saint Thomas Health

A lot of Laughter

'This was a fun class! There was a lot of laughter and team building from the wine blending competition!"

Sharlene Murphy

Hospitality Manager, Waller Law

Highly Trained

"Billie is a very highly trained professional in the wine and spirits industry. She is motivated, independent, reliable, well organized and mostly a passionate learner and teacher of wine. I strongly recommend her services."

Viviana Luison

Sales Manager, 100% Italiano

A Class Act

"Billie’s passion for life and all things wine are undeniable. Her depth of knowledge of wine is remarkable. She has found her true calling by making the process entirely fun, educational and most importantly approachable. A class act!"

Mike Soares

VP of Business Development, Professional's Insurance