This hands on class brings together creativity, marketing and economics of wine, and increases consumers awareness of wine through the commercial lens, in a fun environment. The class will be divided up into teams, blind taste a wine, determine what it is, and then proceed to creating their own label and marketing plan. This is a fun hands on class in a learning environment.
- Learn characteristics of your favorite red varieties
- Learn how the wine industry gets you to buy their wine!
- Put your nose to the test and blind taste a wine
- Be a part of a team to create a wine company and market your new wine successfully
- Compete in a friendly environment to see who comes up with the best strategy!
Everything that I do is about educating, whether it’s teaching or consulting. We look at the entire world of wine – the business end, the viniculture; viticulture and how everything works – not only how it tastes or smells.
