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Wine, Art, Economics and Marketing

Wine, Art, Economics and Marketing

A Thru the Vines Wine Geek Series Workshop

This hands on class brings together creativity, marketing and economics of wine, and increases consumers awareness of wine through the commercial lens, in a fun environment. The class will be divided up into teams, blind taste a wine, determine what it is, and then proceed to creating their own label and marketing plan. This is a fun hands on class in a learning environment.


  • Learn characteristics of your favorite red varieties
  • Learn how the wine industry gets you to buy their wine!
  • Put your nose to the test and blind taste a wine
  • Be a part of a team to create a wine company and market your new wine successfully
  • Compete in a friendly environment to see who comes up with the best strategy!

What's Covered

Will we be told what the wines are?

Not til the end!

Who will judge the winners?

They will be chosen by a team of industry professionals

Will there be some instructions and guidance?

Yes! you will have all the tools you need.

I don't really know that much about wine yet. Is this a good class for me?

Yes! It is a good class for all!

Private In-Home Classes & Workshops with an intimate, interactive and engaging experience.


Students get hands-on experience with a selection of wines that are covered and discussed in class.


Food pairings are served to explore underlying tastes and learn how, and why, food affects your wine experience.


Know where to go and what you’re looking for with professional advice on your next wine selection.

Get Started.


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