Everything that I do is about educating, whether it’s teaching or consulting. We look at the entire world of wine – the business end, the viniculture; viticulture and how everything works – not only how it tastes or smells. 

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Wine, Art, Economics and Marketing Team Building Class

Wine, Art, Economics and Marketing Team Building Class

A Thru the Vines Team Building Series Workshop

This team building class combines blind tasting, creativity, marketing and the economics of wine into a friendly competition. It enhances consumers awareness of wine, filtering it  through a commercial lens, in a fun environment. The teams will blind taste a wine, determine what it is, and then proceed to creating their own label and marketing plan. 


  • Learn how the wine industry gets you to buy their wine!
  • Be a part of a team to create a wine company and market your new wine successfully AFTER you decide what it is!
  • Compete in a friendly environment to see who comes up with the best strategy, and the right wine!

What's Covered

Will we be told what the wines are?

Not til the end!

Who will judge the winners?

They will be chosen by a team of industry professionals

Will there be some instructions and guidance?

Yes! you will have all the tools you need.

What if some of the participants don't drink, can this still work?

Yes! Wineries have other team members that market!

Private In-Home Classes & Workshops with an intimate, interactive and engaging experience.


Students get hands-on experience with a selection of wines that are covered and discussed in class.


Food pairings are served to explore underlying tastes and learn how, and why, food affects your wine experience.


Know where to go and what you’re looking for with professional advice on your next wine selection.

Get Started.


Ready to organize an event or in-home wine workshop?