This team building class combines blind tasting, creativity, marketing and the economics of wine into a friendly competition. It enhances consumers awareness of wine, filtering it through a commercial lens, in a fun environment. The teams will blind taste a wine, determine what it is, and then proceed to creating their own label and marketing plan.
- Learn how the wine industry gets you to buy their wine!
- Be a part of a team to create a wine company and market your new wine successfully AFTER you decide what it is!
- Compete in a friendly environment to see who comes up with the best strategy, and the right wine!
Everything that I do is about educating, whether it’s teaching or consulting. We look at the entire world of wine – the business end, the viniculture; viticulture and how everything works – not only how it tastes or smells.
